Social Media Marketing… For Dummies!

Social Media Marketing is a great new way to reach a whole new demographic of people. Not only that, but an also very quick and efficient way to reach millions of people. Oh yea and did I mention its close to free? This new marketing craze is being brought on by all types of companies; the billion dollar brands and the up and coming. The marketing techniques are changing and you do not want to be left in the dust. Here is a step by step system to help you understand and maximize the potential of Social Media Marketing:

What is Social Media Marketing?

1. Log onto Facebook (we all know you have one)

2. Type in any business (e.g. Subway)

3. Scroll down and admire all the different marketing techniques used (commercials, coupons, celebrities, etc.)

4. Look at how many fans they have and  be awestruck by the possibilities!

What it Does:

1. Most importantly- gets your company name out there!

2. Builds a customer base- gets you some fans!

3. Allows you to reach millions of people at the click of a button!

4. By offering coupons, promos, commercials, etc., it builds brand loyalty- keeps the customers coming back!

How do YOU do it?

1. Make a Facebook/Twitter page for your business- At the new member page there is a “create a page for business” button.

2. Make it really appealing and informative- Make the people excited!

3. Spread the word- Using all other forms of advertisement (commercial, newspaper, billboard, website, etc.), ADVERTISE your Facebook/Twitter page!

4. Now that the people know about you, offer promos and coupons so they tell all their friends!

Now that you followed the checklist, you should be off to a great start. Learning how to get started is the hardest part. The proof is there that this stuff works and now your ready to establish a social media section of your marketing plan. In order to take it to the next level or learn more about Social Media Marketing, follow the links below!

Where can YOU learn more? Follow these great sites!

1. http://en.wikipedia.org/wiki/Social_media_marketing

  • A break down of what Social Media Marketing is, its history, successful campaigns and more!

2. http://bootcampdigital.com/

  • An in depth training of how to maximize the potential of Social Media Marketing!

3. http://mashable.com/2009/10/28/small-business-marketing/

  • Important tips to keep in mind while marketing on social media!

4. http://www.socialmediamarketing.com/

  • A website that will create a campaign for you and help lead it!