Professional Articles

1. Marketing to the Social Web: How Digital Customer Communities Build your Business

Thesis- Social media can create and broaden a customer base dramatically.

  • Weber, L. (2007). Marketing to the social web: how digital customer communities build your business. Hoboken, N.J.: John Wiley & Sons.

2. Social Media Marketing Industry Report: How Marketers are Using Social Media to Grow Their Business

Thesis- Proof that it is worth participating in Social Media Marketing and the different ways in doing so.

  • Stelzner, M. (2011). How Marketers are Using Social Media to Grow Their Business. Social Media Marketing Industry Report1, 1-10.

3. Users of the World, Unite! The Challenges and Opportunities of Social Media

Thesis- “describing the concept of SocialMedia, and discuss how it differs from related concepts such as Web 2.0 and User Generated Content. Based on this definition, we then provide a classification of SocialMedia which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, socialnetworking sites, virtual game worlds, and virtual social worlds. Finally, we present 10 pieces of advice for companies which decide to utilize Social Media.”

  • Kaplan, A. (1956). Users of the World, Unite! The Challenges and Opportunities of Social Media.Business horizons (53 ed., pp. 59-68). Paris, France: ESCP Europe.

4. Facebook Marketing: Leverage Social Media to Grow Your Business

Thesis- Facebook has huge potential for marketing. It just can’t seem like marketing to the consumers

  • Holzner, S. (2009). Facebook marketing: leverage social media to grow your business. Indianapolis, Ind.: Que.
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