The audience who would want to know more about Social Media Marketing would be up and coming businesses who are looking to reach out to consumers on the web. They want to learn how to maximize the number of products they sell and reach out to the whole target audience. They also want to improve their customer base and brand loyalty. In order to reach what they want, they need to first start small and then build their way up. Start by having a couple Facebook friends “like” the page and start tagging the company in posts. Same goes for Twitter. Soon the word will spread. Also, put a link on the website to the Facebook/Twitter page and start advertising it on the newspaper ads or billboards as well. In other words, advertise their advertising. Since the businesses are new to the social media market, in order to make them understand the concepts, start by showing proof and use simple marketing terms without getting into the extreme details.