Hot Topics of Marketing
1. Social Media- this topic has been debated back and forth ever since Facebook and Twitter took off. Over 500 Million people have a Facebook and another 170 Million on Twitter. That makes sites like those a great hot spot for ads and coupons. By using the age feature on each and also allowing others to “like” your business or product or “follow” your company, the word spreads fast. What’s most interesting about it is that now almost every billboard or sign has an additional comment on it that says “Like us on Facebook!” or “Follow us on Twitter!” nowadays.
2. Going Green- Green is the new big rave coming through. We are seeing more and more hybrid cars, new light bulbs and businesses all around “Going Green.” This has now become not just an environmental thing, but also a marketing scheme as well. people appreciate the company helping the environment and some are more likely to buy the product if they think they can too. The rave started with celebrities starting to care about the green movement and soon shifted towards businesses. What strikes me as pretty interesting is how people aren’t willing to pay more for a healthier food item, but will pay close to double for a “green” item.
3. The Apps- iPhones, iPads, iTouches, iEverything. With the new smartphone rage, companies are finding different ways to add to their marketing mix. By creating apps for the android market and iTunes, they reach a whole new demographic. 46% of Americans have a smartphone of some kind and with that they can download all apps available. For example, Chipotle, has an app for the iPhone where you can order from the phone and pick it up when you get there. Its convenient, easy to use, and has people coming back to use it again and again. What surprises me most is how not all companies have developed something like this. Offer coupons or a game or a prize for downloading it and then give info about the product or service.
I think all of these topics are interesting. I was initially leaning towards recommending the Social Media topic, with some companies now choosing to remove their ads from Facebook due to low click numbers, but your last sentence on Going Green peaked my interest. I think the angle of people not choosing to ay for the healthier item but paying for something labeled “Green” is interesting, especially since sometimes they are one in the same.
I think the social media topic would be most interesting.
I would like to hear more about Going Green. This is a topic everyone should be interested in.
Hi,
I agree “Going Green” is really trendy right now. It’s also very important to our future, i’d love to see how it relates to marketing.
I think you should focus on Social Media. It is definitely growing in the field of marketing and you should be able to find a lot of research on it and use your own experience on both Facebook and Twitter as well.
The Apps is very interesting, the iPhone has taken over the world!
The Apps
I would love to hear more about the going green topic!
I would like to hear more about “Going Green”
Both social media and going green are interesting topics.
I vote for social media because I believe it has a huge impact on marketing.
Going Green
In your #2, you talk about how to market green products. I think it would be interesting to explore not only how to market things that are green, but how to make the discipline of marketing itself more sustainable.
Going Green
Mostly because I really haven’t heard that much about it.
Social Media! 🙂
I like to learn more about number 2.
apps!
I like the apps selection of your topics as I think there is going to be more of that in the technological future.
I would be interested in hearing more about the apps since technology is so big at the moment, and will continue to be. I would personally like to hear a bit about the future possibilities of the apps and where they could be headed in the future.
Social Media
social media!!